http://www.shesingenious.org Shes Ingenious! en-us contact@shesingenious.org http://www.shesingenious.org/public/306.cfm http://www.shesingenious.org/public/306.cfm Most people feel completely in the dark when it comes to branding a new product. In this interview, Amaka Olateju tells how she now realizes that SHE is key to fronting her luxury, ethically sourced organic skincare products, because her beliefs ARE her brand. Sun, 18 Jul 2010 00:00:00 -0800 http://www.shesingenious.org/members/305.cfm http://www.shesingenious.org/members/305.cfm Publishing articles on the web can be a great way to promote your product. The idea being that a reader comes across your article posted on a relevant website, gets value from your article, clocks you as a helpful expert in that area, and follows the link back to your website. Here are a few tips to get you started... Wed, 14 Jul 2010 00:00:00 -0800 http://www.shesingenious.org/public/302.cfm http://www.shesingenious.org/public/302.cfm Here's one to take note of if you have any kind of new energy-saving idea...The sixth round of the Shell Springboard competition has just opened, offering cash prizes of up to £40,000 for innovative products or services that help reduce our impact on global climate Wed, 07 Jul 2010 00:00:00 -0800 http://www.shesingenious.org/members/300.cfm http://www.shesingenious.org/members/300.cfm In a recent Members mentoring session I shared some tips on setting up a great email newsletter with Suzy Middleton-Heath, a clothes designer who sells beautiful designs from her own website. For Suzy it's important to have a newsletter that is easy to manage, does justice to the look of her designs, helps sell her clothes and doesn't land in customers' junk email folders Mon, 07 Jun 2010 00:00:00 -0800 http://www.shesingenious.org/members/298.cfm http://www.shesingenious.org/members/298.cfm The Flatmate Duster has been selling steadily through Lakeland's catalogues, stores and now website for years, giving its inventor, Helen Daniels, a steady income in licensing royalties each year. In this interview, Helen shares the Flatmate story, and the factors that led to her success Mon, 17 May 2010 00:00:00 -0800 http://www.shesingenious.org/public/299.cfm http://www.shesingenious.org/public/299.cfm Alison Rothwell set up her online organic kids clothing business Arabella Miller Ltd in 2007. In this video she shares a few essentials that anyone thinking of starting a childrens niche clothes business should focus on Thu, 29 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/members/295.cfm http://www.shesingenious.org/members/295.cfm Get an overview of how information publishing and creation of digital products can help turn your expertise or specialty into added income streams. If you're a sole trader or consultant selling your services one to one, if you're struggling to make enough income because there aren't enough hours in the week, this presentation will show you the potential to make profitable products that sell online while you sleep Wed, 28 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/members/294.cfm http://www.shesingenious.org/members/294.cfm Think of modern-day female inventors and most people will have come across GWIIN, founded by the inspirational Bola Olabisi. Hear from the Bola herself why she founded GWIIN and what hopes she has for innovation in today's world... Fri, 23 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/public/292.cfm http://www.shesingenious.org/public/292.cfm Flexibility And The Art Of Good Planning... Tue, 20 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/members/290.cfm http://www.shesingenious.org/members/290.cfm Google has a wealth of tools that can help you research the market for your idea, get the most out your website, use the Internet to your advantage, and manage the way you work. And they're all free. It starts with setting up your Google account Thu, 15 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/public/289.cfm http://www.shesingenious.org/public/289.cfm It's useful to know when you or your new product are being talked about or reviewed on the Web. Here's a quick demo on how to set up Google Alerts to get notified when anyone mentions names and phrases you're keeping tabs on Thu, 15 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/products/item37.cfm http://www.shesingenious.org/products/item37.cfm Tying yourself in knots over the right price to charge for your product? Join this free webinar to find out the two ways to approach pricing, and some rules of thumb to follow if you want to make a profit Fri, 09 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/public/288.cfm http://www.shesingenious.org/public/288.cfm It's tough to win funding for a new business. Not because of the current economic climate, but down to the fact that at concept stage, there's a very high risk of failure. Private and government money prefer businesses that are much more advanced. Not so the Barclays "One Small Step" competition. Barclays are offering a hefty £50,000 boost to for new business ideas around the UK Wed, 07 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/members/287.cfm http://www.shesingenious.org/members/287.cfm When Ed Wray tasted the amazing results from a traditional Greek Cypriot barbecue, he knew he'd spotted a gap in the market. He seized the opportunity to turn the concept into a business. Ed's story of the Barbeskew is packed with practical tips and advice for anyone looking to manufacture in China and get into retailers in the UK Wed, 07 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/members/286.cfm http://www.shesingenious.org/members/286.cfm Find out how to protect your idea from being copied, what to do if you find someone has infringed your Intellectual Property rights, the defences that exist, what you could stand to gain from taking action, and practical steps you can take to avoid issues with anyone copying your concept. Mon, 05 Apr 2010 00:00:00 -0800 http://www.shesingenious.org/members/285.cfm http://www.shesingenious.org/members/285.cfm After demo'ing how to set up Facebook personal, business and group pages, professional marketer and social media expert Jane Brocklebank answers some audience questions Wed, 31 Mar 2010 00:00:00 -0800 http://www.shesingenious.org/members/284.cfm http://www.shesingenious.org/members/284.cfm Setting up a group page, either an open on or closed by-invite-only one, can be a great way to start gathering a community of people interested in your product or service, even before you've launched. Professional marketer and social media expert Jane Brocklebank demos how to set up a group page on Facebook Wed, 31 Mar 2010 00:00:00 -0800 http://www.shesingenious.org/members/283.cfm http://www.shesingenious.org/members/283.cfm A business page on Facebook can be like a mini website. You don't have to wait til the website for your product or service is launched for it to be useful. Professional marketer and social media expert Jane Brocklebank demos how to set up Facebook business page, after you've set up your personal profile Wed, 31 Mar 2010 00:00:00 -0800 http://www.shesingenious.org/members/282.cfm http://www.shesingenious.org/members/282.cfm On Facebook, you need a personal profile before you can set up a business or a group page for your business. Professional marketer and social media expert Jane Brocklebank demos how to set up a personal profile page on Facebook and how you can keep it separate from your business presence Wed, 31 Mar 2010 00:00:00 -0800 http://www.shesingenious.org/members/281.cfm http://www.shesingenious.org/members/281.cfm Everyone has their Social Media favourites, but Facebook is fast becoming one of THE ways to build a presence for your business or new product online. Professional marketer and social media expert Jane Brocklebank talks you through an overview of the Facebook personal, business and group pages you can set up for your business Wed, 31 Mar 2010 00:00:00 -0800