http://www.shesingenious.org Shes Ingenious! en-us contact@shesingenious.org http://www.shesingenious.org/public/267.cfm We have dazzling resources at our fingertips... http://www.shesingenious.org/members/266.cfm The inventables website lists a surprising number of technologies and materials you could use in the development of your new product. This screencast looks at an example listing and the kind of ideas it can give you http://www.shesingenious.org/public/265.cfm Need inspiration for a new product? Can't find the material you need to design your product features? Got a material or techology you've invented yourself? This screencast walks you 3 ways the Inventables website can help you as a solo inventor or designer http://www.shesingenious.org/members/264.cfm Mandy Haberman offered her patented leak-proof Anywayup Cup to 18 companies in the baby product industry. They all turned it down. Little did she think that one of those potential licensees, 18 months after watching her successfully launch the product herself, would come out with a copy. Join us in this live webinar to hear Mandy's tips on handling risks to your business http://www.shesingenious.org/members/262.cfm You know you've got a great new product or service, but how to get it in front of everyone? That's where PR comes in. Getting good press coverage in the right media takes know-how and know-who. It can also take a big bite out of your budget. I asked small-business PR expert Antonia Chitty to share some of her insider know-how about great PR on a shoestring http://www.shesingenious.org/members/261.cfm Given a choice, and the right price, most entrepreneurs want to source textiles, widgets and packaging closer to home. For those living in Europe or the US, finding any supplier can be hit-and-miss. In this screencast I show you how to use Alibaba.com to find suppliers and research materials and components in the UK and elsewhere in Europe http://www.shesingenious.org/members/260.cfm Finding the right textile, plastic widget, or material, even packaging materials, for your product prototypes can be like hunting for a needle in a haystack. In this screencast I show you how to use Alibaba.com to pinpoint the exact materials and suppliers you need, wherever they are in the world http://www.shesingenious.org/members/259.cfm Cally Robson will open this Business Link evening event for women in business. A line-up of guest speakers will talk about how social media is changing the ways in which micro business owners can increase their online visibility, build their brand and their reputation, and win more business http://www.shesingenious.org/public/258.cfm http://www.shesingenious.org/public/257.cfm Granted, for anyone already in business Social Media is clearly the most significant marketing tool since the invention of the discount coupon. But how relevant is social networking to someone developing a new product or service? I put some questions to social networking expert, Mel McGee http://www.shesingenious.org/members/256.cfm What does it take to get an innovative learning product onto the market? Sue Scott-Horne, Director of EGAR Educational Games and Resources for young people, talked at a She's Ingenious! meeting about her journey from a career in youth work to becoming an award-winning entrepreneur http://www.shesingenious.org/members/255.cfm Writing a book is hard enough. Selling a book, especially if you're an unpublished author, is the really tough bit. Here's a video from online marketer Neil Asher that shows the shortcut to getting your book or guide, printed or electronic, listed ahead of Amazon books on Google in a matter of minutes http://www.shesingenious.org/members/254.cfm Morag Hutcheon has been design products for industry and individual inventors since 1985. She's an award-winning product designer and entrepreneur in her own right. Here are her top 3 tips to help anyone thinking of getting a new product designed http://www.shesingenious.org/members/253.cfm The realities and costs of manufacturing are huge. If you've answered all the questions about your concept as it's gone through development, you stand the best chance of creating a winning product that is profitable http://www.shesingenious.org/members/252.cfm Know how you're going to sell your product before you take the plunge and commit to prototyping and manufacturing. And how the costs and margins stack up - will your product be profitable? Have you worked enough on your brand and exploring sales channels? Have you worked enough on your brand and exploring sales channels? What are your tooling costs likely to be? http://www.shesingenious.org/members/251.cfm So you've decided to go down the manufacturing route yourself? Do you know enough about tooling, working with factories, how importing and shipping works? http://www.shesingenious.org/members/250.cfm Big costs come in as a product goes through its development. Do you understand enough about the technical requirements like prototyping, materials, testing, and safety standards to add enough detail to the design brief and monitor your product designer's progress? And how long should a product design brief be anyway? http://www.shesingenious.org/members/249.cfm Your product designer should address more than just the look of the product. Writing and managing a detailed enough design brief is key to getting a product that meets essential requirements like production costs, what your product does exactly, and how it works http://www.shesingenious.org/members/248.cfm A good product proposition, easily described, captures the essence of the market opportunity in your concept. Most people miss how important it is to pin the products original and unique proposition down even before product development starts http://www.shesingenious.org/members/247.cfm The design of your product will almost certainly come out wrong if you haven't taken time to research and make a plan around bigger business issues like timing of product launch, how to fund your product development and manufacture, and pricing structure and costs