The way your new product is packaged and presented speaks volumes. It makes the difference between a brilliant new idea that sells well, or one that flops even before it hits the shelves.

Increasingly, it’s not just the look of the packaging that matters, it’s how materials are sourced and what impact their use and disposal will leave on the environment.

Even before you get to the packaging and design stage, what are the things you should be considering about the presentation and form of your product?

This month’s She’s Ingenious! guest speaker Laurel Miller talks about the importance of getting packaging and your brand message right and how to do so without compromising the environment.

Laurel Miller heads up independent packaging and product design consultancy  a.m. associates. She is known as one of the UK’s leading experts in environmental packaging and is currently finishing the manuscript of her first book on the subject.

Every month there's a She's Ingenious! networking meeting with a purpose. Come and learn about a key topic in the product development life cycle and network with other ingenious women also on the journey to making their product ideas and inventions a profitable reality. Sign up to tips and alerts to get details about events.

Who should attend?

• Women with new product and start-up ideas
• Anyone already marketing their own products
• Professionals interested or involved in bringing new products to market

Booking details:

Time: 11am to 2pm (includes networking time)
Date: 22 July 2009
Price: £20 non-members, £10 Members (includes networking refreshments) Trial Membership for £1
Booking: Add to cart at top of this page. (Members remember to use the email you joined with to claim your discount)
Place: British Library Business & IP Centre, 96 Euston Road, London, NW1 2DB

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