Getting an innovative product or business to launch is a significant achievement for anyone. To have customers and distributors queued up across 40 countries, and Olympic athletes endorsing it, is almost unheard of.

Join us for our January networking meeting and hear Lisa Irlam, inventor of athlete's gadget the Pool-Mate, share some of secrets to her success.

When Lisa Irlam gave up a secure job in project management 2 years ago to work on her concept for a new gadget, she found the vision just got bigger and bigger. From a simple swimmer's lap and stroke-counting watch, the patented Pool-mate with proprietary software grew to include other functions important to athletes in training.

Even though Lisa and her husband knew the concept would be a winner in the strong sports accessories market, the extent to which Pool-Mate has captured hearts and minds has taken them by surprise.

With endorsements from double Olympic medalist Nick Gillingham and Paralympic gold medalist Clare Cunningham, and an award from the Enterprising Women network for Lisa as Innovator of the Year 2009, Pool-Mate has already earned its stripes.

Other industry endorsements, including winning Editor's choice for the 220 Triathlon magazine, and now the Pool-Mate fan club, are all clear indicators of the product's reach.

Within 3 months of the September 09 launch Pool-Mate had already paid back all the development costs the Irlams sank into their idea. The business is now returning a healthy profit and further developments of the product are in the pipeline. 

Join us to hear Lisa's tips for launching a product that hits the market spot on. There's great networking, too. Booking essential. Details below.

Click on the video below to watch Lisa demo the Pool-Mate or visit the Pool-Mate's website at www.Swimovate.com

"I would like to get the message out that you can do it, there are no rules in business. A good product is essential but good instincts and commonsense are all that's really needed." Lisa Irlam, Inventor, the Pool-Mate [Read Lisa's blog about development of the Pool-mate at http://pool-mate.blogspot.com ]

Every month there's a She's Ingenious! networking meeting with a purpose. Come and learn about a key topic in the product development life cycle and network with other ingenious women also on the journey to making their product ideas and inventions a profitable reality.

Who should attend?
• Women with new product and start-up ideas
• Anyone already marketing their own products
• Professionals interested or involved in bringing new products to market

Booking details (please print off details when you book):
Time: 11am to 1pm
Date: 27 January 2010
Price: £20 non-members, £10 Members Take up Trial Membership for just £1
Booking: Add to cart at top/bottom of this page. (Members remember to use the email you joined with to claim your discount)
Place: British Library Business & IP Centre, 96 Euston Road, London, NW1 2DB
Places are strictly limited to 20. We advise you book early for this event as it will be popular.
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For information about access and support for disabled visitors at the British Library click here

Note: the talk will be recorded for the Members-only area of She's Ingenious!