Setting up a business on the Web isn't just about finding a web designer or web agency to build a website and taking it from there.

If you want your online business to be a success, there are some fundamentals you need to grasp at the outset. About the way marketing and eCommerce on the Internet really works behind the scenes.

For our March She's Ingenious! meeting, award-winning Internet business owner and online consultant Alison Rothwell reveals the essentials of setting up a business on the Internet.

Alison Rothwell knows a thing or two about the Internet.

Unlike many other "Internet experts", Alison's insights come from direct practical experience running her own eCommerce sites - she founded the award-winning Arabella Miller online store to sell her own range of organic children's clothes, as well as another retail site for baby nursery products.

Building on those businesses and her longtime interest in Internet marketing, Alison now also runs Tribal Mash, a marketing consultancy for online businesses, and the SEO Training Club, a group for small business owners learning to improve their Search Engine Optimization - the way websites are set up so Google and other search engines find and rank them in user searches.
 

At the March She's Ingenious! meeting, Alison show you the things you should know BEFORE you set about building and launching your web business, including...

• How to work out what to include on your site.
• Why it's important to be able to manage your own site.
• Good web platforms and tools to use.
• Features to absolutely avoid on your website if you want to be found by the search engines.
• How to structure your site to maximum effect.
• Why your web designer doesn't necessarily know how to set up the best business site for you.
• The top 5 things you need to ask your web designer to check they are up to speed with web marketing.
• How to choose the best url (web address) for your site.

Use "Add To Cart" on this page to book your ticket. Booking is essential.  

Every month there's a She's Ingenious! networking meeting with a purpose. Come and learn about a key topic in the product development life cycle and network with other ingenious women also on the journey to making their product ideas and inventions a profitable reality.

Who should attend?
• Women with new product and start-up ideas
• Anyone already marketing their own products
• Professionals interested or involved in bringing new products to market

Booking details (please print off details when you book):
Time: 11am to 1pm
Date: 23 March 2010
Price: £30 non-members, £10 Members Take up Trial Membership for just £1
Booking: Add to cart at top/bottom of this page. (Members remember to use the email you joined with to claim your discount)
Place: British Library Business & IP Centre, 96 Euston Road, London, NW1 2DB

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Note: the talk will be recorded for the Members-only area of She's Ingenious!

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