At the Women in Rural Enterprise 2010 conference I'll be running a special She's Ingenious! introductory workshop showing how anyone can create products that set up a business for growth, leaving them free to work ON their business, not in it.

Sooner or later businesses selling hand-designed items or personally delivered services hit a brick wall. Simple lack of time stops their owners from selling more. Very often these businesses simply tick over financially and fail to achieve the profits hidden within. Worse, their owners become increasingly frustrated and exhausted.

This workshop reveals some simple concepts about product creation that will set your business on course for profitability and growth, WITHOUT having to take on extra staff and office overheads.

You will find out:

* What kinds of products are easily scaleable.

* How to choose ones that will be easily marketable and profitable.

* Turning specialties into products - some real-life examples.

* How to release the profitability in your business and Intellectual Property (IP).

* What's right for YOU?

This is a must-attend event for anyone who is thinking of starting a business, frustrated as a service-based business, or struggling with your existing product line-up.

WiRE National Conference - Journey To Success

Date: Thursday 22nd April 2010, 9am to 4.30pm

Place: Harper Adams University College, Edgmond, Newport, Shropshire, TF10 8NB (Google Maps)

Ticket Prices: £50 WiRE Member, £75 Non-Member, £90 Joint Membership and Conference Ticket

For more info, to buy a conference ticket and book a workshop place, visit https://www.wireuk.org/events/

About Cally Robson Cally Robson is a product development specialist and founder of She's Ingenious! - an online resource and network supporting women developing and commercializing new product ideas and inventions. She has been coaching solo-preneurs to launch their new product ideas since 2003, and running workshops at the British Library's Business & IP Centre since 2006. She has been involved in eCommerce and online marketing since the 1990s.