When it comes to selling or licensing your new idea or invention, there are some basics you need to know right from the start.

PLEASE NOTE: This event is finished. For more events, see links at bottom of this page.

Our regular introductory seminar at the British Library in Central London sets out simple tips and strategies for developing commercially successful innovative products and services.

As a workshop partner of the Business & IP Centre since 2006, we've fine-tuned the presentation to help entrepreneurs, inventors, designers and home-business start-ups.

You will discover practical guidelines on:

• Using the Internet to its best advantage
• Researching the best market opportunity
• Targetting your ideal customer
• Selling strategies
• Business models to work towards
• Selling to the middlemen - retailers, distributors, and manufacturers
• Identifying your compelling customer benefits
• What Intellectual Property strategies will help you
• Building relationships and networks
• Do you need a prototype to sell?
• Getting and using PR to open doors
• Working with numbers
• What to do about confidentiality
  

...plus meet like-minded people at all stages of development...and much more...

Dates scheduled: 28 April 2009

Time: 11.15am to 1.15pm [arrive early for FREE refreshments and networking]
Place: Business & IP Centre, The British Library, 96 Euston Road, London, NW1 2DB

Price: £37 (includes refreshments), FREE to Invention Intelligence Members - booking below is essential

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To claim your free Member's place, choose your date below, click "Add to Cart", at checkout enter the email address you joined with, and get your 100% discount.