The media has a thirst for coverage of women who have developed new product ideas

It takes courage to go on TV with your idea. But the PR exposure, introduction to contacts, not to mention funding opportunities, can make it all worthwhile.

Sue Bell talks about her experience entering a mumpreneur competition on ITV's "This Morning" programme in 2008. She entered the competition last minute to pitch her Butterfly Technology to a panel of business experts.

Although Sue didn't win the final, she has some great tips to share with anyone else thinking of pitching their idea in public.

See 3 other videos with Sue talking more about how she developed Butterfly Technology, and what its benefits are for end-users and potential licensess

Video interview 1 5:29 mins (click on arrow in video to play)

Entering the competition...

Video interview 2 5.15 mins (click on arrow in video to play)

Tips for anyone thinking of pitching their idea in public...

To find out more about Butterfly Technology visit www.butterfly-technology.com

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