Email Free Tips And Alerts 20 April 2010

From Cally Robson, Coach & Founder, She's Ingenious!...

My friend Pat always used to say, "Flexibility is the art of good planning". And you know what, he's so right. I'll admit I'm pretty frayed at the end of Easter holidays trying to be an active mum AND get worky things done. But at least I haven't had to apply flexibility on volcanic proportions. What I have learned through time though, is that even when unexpected things come along to knock me off my stride, two things will help me get back on track quickly. One, if I reload the big picture and what I'm aiming for, and two, ditch feeling cross so I can get to the, "What am I going to do about it?" If you've had a disruptive couple of weeks, or a volcanic episode, I hope flexibility has decided to be your friend, too. :)Cally

Tips For Everyone

How To Set Up Google Alerts For Your New Product
Screen demo by Cally Robson

It's useful to know when you or your new product are being talked about or reviewed on the Web. Here's a quick demo on how to set up Google Alerts to get notified when anyone mentions names and phrases you're keeping tabs on . . . keep reading

Barclays "One Small Step" Competition Offers £50,000 Prizes

Barclays "One Small Step" Competition Offers Ã'Â£50,000 Prizes

Competitions like this don't come along often. We're talking real cash. And for business ideas still at concept stage. In fact, depending on what stage you're at, the Barclays "One Small Step" competition is quite possibly ideal for helping to get your idea off the ground . . . keep reading

Members-Only Highlights...

Getting Started On She's Ingenious!
I've done a screencast to show new Members how to get started using the She's Ingenious! website to find topics you're interested in, or answers questions you've got. . . keep reading

Setting Up Facebook For Business [Part 1 of 5] Overview
Recorded webinar with Jane Brocklebank

Everyone has their Social Media favourites, but Facebook is fast becoming one of THE ways to build a presence for your business or new product online. Professional marketer and social media expert Jane Brocklebank talks you through an overview of the Facebook personal, business and group pages you can set up for your business . . . keep reading

He Stole My Idea. What Can I Do About It?
Recorded webinar with Denise Nurse

Find out how to protect your idea from being copied, what to do if you find someone has infringed your Intellectual Property rights, the defences that exist, what you could stand to gain from taking action, and practical steps you can take to avoid issues with anyone copying your concept. . . . keep reading

Spotting A Gap In The Market - The Barbeskew Story
Recorded presentation

When Ed Wray tasted the amazing results from a traditional Greek Cypriot barbecue, he knew he'd spotted a gap in the market. He seized the opportunity to turn the concept into a business. Ed's story of the Barbeskew is packed with practical tips and advice for anyone looking to manufacture in China and get into retailers in the UK . . . keep reading

From the She's Ingenious! Forum...

* Kerri's looking for a keyring manufacturer.
* Deborah wonders where to begin with her idea.
* Belinda wants to know if there are start-up grants to help fund her first production run.
* Sarah needs help understanding pricing for her new UnBEElievable immune support supplements based on bee products.

Next Mentoring Clinics for Members (Phone or Web) (29 April 10am, 11 May 8.30pm) Need some signposting? Or a sounding board? Want to unravel a dilemma? Or do you just want to connect with other women like you? These groups calls are run regularly for Members only. Get details for the next scheduled call and sign up for reminders... keep reading

Help Needed

As www.shesingenious.org gets busier, I'm looking for someone to help edit and annotate interviews and recordings in return for free membership. A great way to learn about developing new products, plus get some new skills with Web 2.0 content. Interested? email me at callyrobson@shesingenious.org and tell me a bit about yourself and why you're interested.

QUOTE "If you think you're too small to be effective, you've never been in bed with a mosquito." Betty Reese, American Officer and Pilot

Spotlight Events

Productize! Creating Profitable Products That Free Your Business For Growth (WiRE Conference, 22 April 2010)

Join this special She's Ingenious! workshop at the Women in Rural Enterprise (WiRE) national conference to find out how product creation, both real consumer products and digital products, can turn anyone's skills and know-how into a business that grows without gobbling you up more info > > >

Online Presentation: Transform Your Know-How Into Digital Products (28 April 2010)

As a specialist in your field you know your stuff. But it's hard to market yourself and make a living when your time is tied up delivering your services one to one. Join this free webinar if you're ready to discover how ebooks, CD sets, video content, webinars, teleseminars, membership sites and the like could set you free and unlock the income potential in your business. more info > > >

Meet-up: Developing Organic & Ethical Skincare Products As A Business, 25 May 2010

At the May She's Ingenious! meeting, guest speaker Amaka Olateju will share the story of Wuchi by Maks, her range of award-winning organic and ethical products that sells through wholesalers, online retailers and her own website more info > > >

Follow me on Twitter for loads more tips and alerts I can't keep up with in this newsletter!

I love your feedback: callyrobson@shesingenious.org

PS Next Saturday I'm walking to raise funds for ROSY's work with sick children in Oxfordshire. Please read my page at www.justgiving.com/callyrobson and think about sponsoring me. ROSY's work is soooo important, and every penny raised directly helps a sick child and their family.

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