 Every detail on packaging and marketing Wuchi by Maks has been masterminded by Amaka Olateju herself |  |
Most people feel completely in the dark when it comes to branding a new product. In this interview, Amaka Olateju tells how she now realizes that SHE is key to fronting her luxury, ethically sourced organic skincare products, because her beliefs ARE her brand.
When Amaka Olateju found that none of the prescribed creams worked for her daughter's eczema, she turned to the knowledge handed down by her Nigerian grandmother who used herbs and natural products to produce healing remedies.
She spent more than 4 years creating and testing her own creams and lotions. Those that worked soon became popular among friends and family.
Amaka soon saw the potential for her remedies as a luxury range of natural skincare products, both organic and ethically sourced. She signed up to a business law and marketing degree and booked herself onto skincare manufacturing courses in her holidays. WuChi by Maks was born.
What Amaka didn't realize as she put together her website, was the importance of herself in promoting her business because everything she stands for IS her brand. But it's taken a journey of getting to know herself, and the world of business, to have the confidence to see it.
 "You can achieve anything you set your mind to...but be prepared to work hard and know there will be good days and bad days. Establishing a business is like growing a seed...it will take care and constant attention but if you put in the hard work, the Universe makes sure that every step you take draws you closer to where you want to be." Amaka Olateju, Founder, WuChi by Maks |
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