Going from your kitchen table to supermarket shelf is the obvious step for anyone wanting to make a scaleable business out of their culinary know-how. Clare Panchoo, Founder of Born To Be Yummy healthy snacks for children, set out to do just that. Now on independent shop shelves around the country, before launch Clare shared her top tips for creating a new food brand.

Clare's Born To Be Yummy range is now on shelves of independent shops, food halls, garden centres and delis all over the country plus listed by a chain of the Budgens supermarkets, with a view to listing in more of the big supermarkets as production scales.

The food branding agency Clare mentions is Mint Agency. You might be able to view their Flash-driven website at http://www.themintagency.co.uk (currently, on iPad you won't of course). Don't ask them to develop a website or web marketing plan if you want to be optimised for the search engines, though clearly they have loads of experience designing the look and packaging for food brands.