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home | Short Interviews | Seeing Is Believing - Have You Got A Vision For Your New Product
 

The patented technology in Tanya Ewing's Ewgeco monitor gives the potential for many innovative spin-off products
The patented technology in Tanya Ewing's Ewgeco monitor gives the potential for many innovative spin-off products


Seeing Is Believing - Have You Got A Vision For Your New Product
Tanya Ewing interviewed by Cally Robson

Unlike other business ideas, inventing a new product adds development time for prototyping and protection of Intellectual Property into the start-up process. The extra years and expense for development mean a clear vision for an innovative product is important to carry it through.

Tanya Ewing's vision, clarity and passion for the Ewgeco, her clever resource-saving device, shows why the new mum has won widespread recognition and British Female Inventor of the Year 2008

Video interview 4:21 mins (click on arrow in video below to play)

In this interview, Tanya talks about:

  • Her inspiration to invent the real-time utilities monitor to save costs.
  • Overcoming the temptation to perfect the product in favour of getting a hold in the market.
  • Plans to develop the Ewgeco website to become a service that goes hand-in-hand with the product.
  • Her vision for Ewgeco in the future - the spin-off products that a patented technology enables.

To find out more about Ewgeco, visit www.ewgeco.com





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·  Winners of the 2009 British Female Inventors and Innovators Network Awards
·  The 11 Top Ingredients In A Winning New Idea
·  The Quick Guide To Patents - IP Basics 1 of 6
·  Why Failing Fast Is Essential To Good Product Innovation
·  So What Does It Take To Crack The US Market And Turn Over £1 Million In 4 Months


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