From Cally Robson, Coach & Founder, She's Ingenious!...
There will always be naysayers to pull apart your product or idea. Often, criticism comes from those whose opinions we have reason to respect. Ouch! But they're not always right. As She's Ingenious! Member, Sarah Orecchia found in the Dragons Den this series when she pitched her recently launched bee-based food supplements. Never let someone else's comments stop you - you've done your research, you know your stuff. It's your job to extract the useful feedback, delete the rest, and keep moving forward.  :)Cally

Tips For Everyone     Why Branding Is Simpler Than You Think Most people feel completely in the dark when it comes to branding a new product. In this interview, Amaka Olateju tells how she now realizes that SHE is key to fronting her luxury, ethically sourced organic skincare products, because her beliefs ARE her brand. . . . keep reading   A Business Plan For Investors - Vital Questions Your Plan Should Answer Try to fill out a business plan proforma or template, and chances are you'll end up stumped. There's no such thing as a standard business plan. Precisely because every new business idea is different. Better to approach your business plan by answering the questions that will be top of an investor's mind . . . keep reading Members-Only Highlights...   How To Write Articles To Promote Your Product Publishing articles on the web can be a great way to promote your product. The idea being that a reader comes across your article posted on a relevant website, gets value from your article, clocks you as a helpful expert in that area, and follows the link back to your website. Here are a few tips to get you started... . . . keep reading   Creating Great Product Photos Although getting a professional photographer to take your product shots can pay dividends, often their charges are beyond the reach of someone launching a new product on a tight budget. US graphic designer and photographer, Josh Wallace, has some handy tips for shooting your own great product photos . . . keep reading   Manufacturing In China: A Tip To Stop Your Product Being Copied Matt Yubas helps inventors in the US develop, manufacture and take their ideas to market. He recently visited China and explains why anyone getting a product manufactured there should worry about fake copies. And he shares a useful tips on how to avoid your product getting copied and sold on the cheap . . . keep reading   From the She's Ingenious! Forum... * Suzy's Adwords campaign made £1000 in designer clothes sales in 7 days * Jules' dry shampoo has launched to great web reviews that are getting her customers * Melinda's been wondering about children's publishing and printing in China * Rachel's posed some good questions about product liability insurance and product testing and label design * And Sarah's just about recovered from the Dragons Den   Next Mentoring Clinics for Members (Phone or Web) (13 Sept 10am, 27 Sept 10am) Need some signposting? Or a sounding board? Want to unravel a dilemma? Or do you just want to connect with other women like you? These groups calls are run regularly for Members only. Get details for the next scheduled call and sign up for reminders... keep reading     " When you get into a tight place and everything goes against you, till it seems as though you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will turn." Harriet Beecher Stowe American Novelist, Antislavery Campaigner

Spotlight Events     Online Presentation: Pricing Your New Product [3 Sept 2010, 10.30am] Tying yourself in knots over the right price to charge for your product? Join this free webinar to find out the two ways to approach pricing, and some rules of thumb to follow if you want to make a profit   more info > > > Ingenious Women - Tip Exchange [7 October 2010] Are you a woman with an innovative technology or product? At prototype stage or beyond? In celebration of the British Library Business & IP Centre's "Inventing the 21st Century", we're holding a swap shop for women to exchange tips and experience to help each other's products to market   more info > > >   Getting Started On She's Ingenious! I've done a screencast to show new Members how to get started using the She's Ingenious! website to find topics you're interested in, or answers questions you've got. . . keep reading   Follow me on Twitter for more tips and alerts.   I love your feedback: callyrobson@shesingenious.org

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