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February 2010
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First Steps With Your New Idea
Stop! Most people jump in and start spending money on developing their new concept way too soon. Take time to find out everything about the product development process and what it takes to make a sustainable commercial success of your new product idea or invention.
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How To Talk About Your Idea AND Keep It Secret
Cally Robson
Worried about how to talk without a confidentiality agreement in place? Or how to survey potential customers freely? Or safely gather information you need from expert sources? The answer is so simple, and yet it's almost a secret itself . . .
keep reading
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How To Know If Your New Product Will Make Money
Don Debelak
Will your new product make you money? Or lose it? US invention expert Don Debelak's guide to understanding product pricing, manufacturing costs and the pricing structure in different distribution channels, is relevant wherever you plan to launch your product . . .
keep reading
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Confidence. And How To Get It.
Cally Robson
It's not lack of ability, or resources, or even time, that really holds women back from making something of their ideas. Most often it's lack of confidence. Here are my tips as a coach, to restoring natural self-confidence. . . .
keep reading
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The 11 Top Ingredients In A Winning New Idea
Teleseminar recording by Cally Robson
Everyone knows there's no exact formula for an idea that will become the next big thing. But check off these 11 key ingredients, and you've got the nearest thing to a recipe for success that will attract investors, buyers and business partners . . .
keep reading
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Do You Need A Reality Check? (Tip 5 of 5)
Mark Sheahan interviewed by Cally Robson
Developing a new product can be pretty all-consuming. It's easy to get so stuck into what you're doing that you forget to step back and take a cold look at where you are. Serial inventor turned adviser Mark Sheahan can spot the tell-tale signs of when a reality check is needed. . . .
keep reading
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Turn Your Business Plan Into Your Best Friend (Tip 4 of 5)
Mark Sheahan interviewed by Cally Robson
It's safe to say every inventor-entrepreneur dislikes writing a business plan. And yet the focus it brings to key areas or research and development makes all the difference between an innovation's success and failure. Find out why serial inventor Mark Sheahan always goes back to the business plan. . . .
keep reading
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Don't Skimp On Professional Help Where It Matters (Tip 3 of 5)
Mark Sheahan interviewed by Cally Robson
You might think it saves money to prepare your own patent application or negotiate your own licensing deal. But in the long run it could cost you your new idea itself. If you're tempted to skimp on professional help, take serial inventor Mark Sheahan's advice on the three Ps you should definitely pay for. . . .
keep reading
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Can You Say Your Idea Is Truly Original? (Tip 2 of 5)
Mark Sheahan interviewed by Cally Robson
A whopping 98% of new ideas and inventions aren't original. That's the guestimate of British Library Inventor in Residence, Mark Sheahan, who says that most people fail to do the proper checks to establish the uniqueness of their ideas. In this video tip, Mark makes some simple suggestions. . . .
keep reading
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What Members are saying ...
"I have just become a member...and I have been looking at your
website and would like to congratulate you on it. The resources are fantastic
and the content very useful."
Jacqui O'Connell www.thecablelabelco.co.uk
"The Shesingenious site is so easy to navigate and I'm eternally grateful that
it is so easy to login. Thank you."
Zandra
Johnson Fairytale
Children's Furniture
"You are a star!! Many, many, many thanks...you have just put to bed, about 3
months worth of anxiety, plus have given me the confidence to move forward with
this idea/venture, freely!!..It's true, that 'Knowledge truly sets you
free'."
Donna, London
"Thank you very much for the mentoring session and ... again for sharing with me
your ideas and insights! You have given me the structure that I very much needed
to finally put my dreams into a reality - 'Thunderbirds are Go'!"
LPC, London
"Just want to say - what a great resource your website and expertise
is. I've just ordered a few (more) books. It's great to receive the
newsletter and I'm looking forward to the telephone tip. We all need some
support - thank you."
Janet Korsak,www.coolscapes.co.uk Melksham,
Wilts
"She's Ingenious! is a great
resource. The articles are so handy to refer to and easy to comprehend. They
cover a wide range of topics that usually have some excellent advisory content.
I find the quick guides easy to dip into as they are very to the point and the
tips particularly useful. I often post on the forum - if I have a confidence
issue with a path I am taking its so good to air my concerns and know I will
have a sensible answer that I trust and respect..."
Tracey
Evans
"Today I really enjoyed every minute of your seminar. You are very professional
and human. You understand us and bring us the knowledge to go in the right
direction. It was a very special day for me listening to your presentation. I
would like to say a very special thank you."
Danielle Lelliott
"I honestly thought you to be one of the most personable, realistic,
knowledgeable speakers I've heard in my six months of business-related
research."
Anna Winstanley
"... I just knew she'd be fantastic to work with, my gut instincts were
spot on!"
Laura Templeton, Take Shapes read
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