First Steps With Your New Idea


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home | Your First Steps

First Steps With Your New Idea

Stop! Most people jump in and start spending money on developing their new concept way too soon. Take time to find out everything about the product development process and what it takes to make a sustainable commercial success of your new product idea or invention.

Market Hotspots Crying Out For New Brands
By Sarah Eno

Most inventors and designers have a new concept and then develop it toward a market. Brand Planner Sarah Eno at invention agency Zag helps entrepreneurs target commercial success by reversing the process. In this article, Sarah shares some tips on how identifying brand lag in the market highlights areas in need of new products and services . . . keep reading

Summary Of Government Support For Business

Over the last year it's been all-change in government funding, grants and advice for start-ups, and small to established businesses of all sizes. Useful then, to have a summary of the 14 "business support products" as released early 2011 by BIS, the government Department for Business Innovation and Skills . . . keep reading

10 Practical Things To Know Before You Launch A Skincare Or Hair Products Business
Cally Robson

Thousands of women turn their hobby or interest in skincare and beauty products into business. It can be a great way, too, for therapists and practioners to add an income stream to their services. But before leaping in to develop your first product line, here are a few tips to bear in mind . . . keep reading

So You Want To Get Into Fashion Design?
Jane Shaffer interviewed by Cally Robson

But CAN you make it, without formal studies in design? Without training and experience in the apparel and accessories industry? What will the biggest challenges be? And if you want to be successful as a home-grown designer, what are the important things to focus on? Senior Lecturer at the London College of Fashion, Jane Schaffer, has plenty of practical answers . . . keep reading

Why The British Library's Business & IP Centre Is Worth A Visit
YouTube Video with Anthony Lau

It's always difficult to get across to a business newbie just how much is on offer at the BIPC for start-up entrepreneurs and seasoned business people. This quick video tour gives the best summary yet of what's on offer at this national institution in Central London . . . keep reading

Transform Your Know-How Into Digital Products
Recorded webinar by Cally Robson

Get an overview of how information publishing and creation of digital products can help turn your expertise or specialty into added income streams. If you're a sole trader or consultant selling your services one to one, if you're struggling to make enough income because there aren't enough hours in the week, this presentation will show you the potential to make profitable products that sell online while you sleep . . . keep reading

Bola Olabisi And GWIIN (The Global Women Inventors & Innovators Network)

Think of modern-day female inventors and most people will have come across GWIIN, founded by the inspirational Bola Olabisi. Hear from the Bola herself why she founded GWIIN and what hopes she has for innovation in today's world... . . . keep reading

How To Set Up A Google Account
Screen demo by Cally Robson

Google has a wealth of tools that can help you research the market for your idea, get the most out your website, use the Internet to your advantage, and manage the way you work. And they're all free. It starts with setting up your Google account . . . keep reading

How To Talk About Your Idea AND Keep It Secret
Cally Robson

Worried about how to talk without a confidentiality agreement in place? Or how to survey potential customers freely? Or safely gather information you need from expert sources? The answer is so simple, and yet it's almost a secret itself . . . keep reading

10 Things You DON'T Have To Do With Your New Idea
Cally Robson 16 Sept 09
Too much to do? Here's my list of things you can cross off YOUR list, when you're in the early development stages with your idea for a new product, invention or innovative technology. . . . keep reading

How To Know If Your New Product Will Make Money
Don Debelak

Will your new product make you money? Or lose it? US invention expert Don Debelak's guide to understanding product pricing, manufacturing costs and the pricing structure in different distribution channels, is relevant wherever you plan to launch your product . . . keep reading

Confidence. And How To Get It.
Cally Robson
It's not lack of ability, or resources, or even time, that really holds women back from making something of their ideas. Most often it's lack of confidence. Here are my tips as a coach, to restoring natural self-confidence. . . . keep reading

Useful Things To Know Before You Start Developing A New Product Idea
Cally Robson
Here's a quick round-up of 20 things I wish I'd known when I started to develop my own modular crockery set in 2002… . . . keep reading

Using eBay Pulse To Research Product Ideas
2 June 09 (Free Tip)
You might have good reason to be wary of selling your new products on eBay. But their Pulse research tool is still great for investigation hot products selling on the Internet. . . . keep reading

Free Web Tools For Searching The Market Potential Of Your Idea

Traditional market research move over. These days, for a complete picture of the demand for your new product or business idea, you need to be using online tools. They save time, and the more exact results can take the guesswork out of understanding what your customer really really wants . . . keep reading

The 11 Top Ingredients In A Winning New Idea
Teleseminar recording by Cally Robson

Everyone knows there's no exact formula for an idea that will become the next big thing. But check off these 11 key ingredients, and you've got the nearest thing to a recipe for success that will attract investors, buyers and business partners . . . keep reading

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