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February 2010
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Market and Sell Your New Product or Idea
Making sure your idea or invention will sell is what it's all about! Don't leave it til you have a shiny new product ready to ship, or a patented idea looking for licensees. Start early and make sure you've done the right market research and have a selling strategy in place.
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How To Promote Your Product Or Business On A Budget
Antonia Chitty interviewed by Cally Robson
You know you've got a great new product or service, but how to get it in front of everyone? That's where PR comes in. Getting good press coverage in the right media takes know-how and know-who. It can also take a big bite out of your budget. I asked small-business PR expert Antonia Chitty to share some of her insider know-how about great PR on a shoestring . . .
keep reading
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A Nifty Way To Get Your eBook or Book To The Top of Google
Cally Robson
Writing a book is hard enough. Selling a book, especially if you're an unpublished author, is the really tough bit. Here's a video from online marketer Neil Asher that shows the shortcut to getting your book or guide, printed or electronic, listed ahead of Amazon books on Google in a matter of minutes . . .
keep reading
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Your Product Packaging - 5 People You Need To Consider
Heather Allard
Many times I've heard the most unexpected drain in the whole product development process is getting the packaging right. Heather Allard, US inventor of the Swaddleaze blanket for babies and now coach to other mom entrepreneurs, shares some packaging prompts that will save you bags of time and money working it out for yourself . . .
keep reading
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Pitch Your New Product To High Street Retailers
28 December 2009
Got a killer product for the high street? This new BBC TV series, to be made under the watchful eye of retail expert Theo Paphitis of Dragon's Den, could help you make the right connections and do the deal with a major UK retailer . . .
keep reading
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Networking - Are You Selling Your Product. Or Yourself?
Caroline Bosher
You know first impressions count. But these days, with networking and connecting via social media, how your whole story hangs together determines the lasting impact you make. Personal branding expert Caroline Bosher sets out 10 surefire ways to stand out from the crowd. To make sure both you AND your business are remembered . . .
keep reading
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Launching A Baby Product With A Bang
Meeting powerpoint, audio, & summary
Find out how Tilly Beazeley, inventor of The Wean Machine, and Lynda Harding, inventor of the Easidream baby sleep solution, launched their baby products and filled their order books immediately. Learn the differences between selling via a distributor network vs selling via your own website. . . .
keep reading
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Using Twitter To Launch A New Product Or Business
Julia DeBattista interviewed by Cally Robson
6 months ago Julia DeBattista didn't know a Tweet from a twizzlestick. Social Media and the Web was a mystery to her. She's since launched her niche travel website on the back of Twitter, and now promotes new businesses and campaigns for others, too. Get Julia's tips for beginners and find out why you should give Twitter a twhirl, even if your product or business is pre-launch . . .
keep reading
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Using Eco-Friendly Packaging to Sell Your Product
Laurel Miller
The way your new product is packaged and presented speaks volumes. It makes the difference between a brilliant new idea that sells well, or one that flops even before it hits the shelves. Eco-packaging and design expert, Laurel Miller, shared some packaging hints and tips at a recent She's Ingenious! meeting . . .
keep reading
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Save Funds By Bartering Your Skills
Dee Wright interviewed by Cally Robson
Before you pay cash to hire in services, stop to think about the skills you could trade in exchange for help. Ex-adverstising planner, Dee Wright has bootstrapped her way through development of her innovative Lice Assassins service by exchanging her branding and marketing expertise. . . .
keep reading
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What Members are saying ...
"I have just become a member...and I have been looking at your
website and would like to congratulate you on it. The resources are fantastic
and the content very useful."
Jacqui O'Connell www.thecablelabelco.co.uk
"The Shesingenious site is so easy to navigate and I'm eternally grateful that
it is so easy to login. Thank you."
Zandra
Johnson Fairytale
Children's Furniture
"You are a star!! Many, many, many thanks...you have just put to bed, about 3
months worth of anxiety, plus have given me the confidence to move forward with
this idea/venture, freely!!..It's true, that 'Knowledge truly sets you
free'."
Donna, London
"Thank you very much for the mentoring session and ... again for sharing with me
your ideas and insights! You have given me the structure that I very much needed
to finally put my dreams into a reality - 'Thunderbirds are Go'!"
LPC, London
"Just want to say - what a great resource your website and expertise
is. I've just ordered a few (more) books. It's great to receive the
newsletter and I'm looking forward to the telephone tip. We all need some
support - thank you."
Janet Korsak,www.coolscapes.co.uk Melksham,
Wilts
"She's Ingenious! is a great
resource. The articles are so handy to refer to and easy to comprehend. They
cover a wide range of topics that usually have some excellent advisory content.
I find the quick guides easy to dip into as they are very to the point and the
tips particularly useful. I often post on the forum - if I have a confidence
issue with a path I am taking its so good to air my concerns and know I will
have a sensible answer that I trust and respect..."
Tracey
Evans
"Today I really enjoyed every minute of your seminar. You are very professional
and human. You understand us and bring us the knowledge to go in the right
direction. It was a very special day for me listening to your presentation. I
would like to say a very special thank you."
Danielle Lelliott
"I honestly thought you to be one of the most personable, realistic,
knowledgeable speakers I've heard in my six months of business-related
research."
Anna Winstanley
"... I just knew she'd be fantastic to work with, my gut instincts were
spot on!"
Laura Templeton, Take Shapes read
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