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Market and Sell Your New Product or Idea
Making sure your idea or invention will sell is what it's all about! Don't leave it til you have a shiny new product ready to ship, or a patented idea looking for licensees. Start early and make sure you've done the right market research and have a selling strategy in place.
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Trading Online - Spotting A Scammer Before They Steal From You
By Zandra Johnson
The internet has brought a revolution in trading for start-ups and independent businesses. And generally it is a safe place to do business if you are alert and know what to look out for. Zandra Johnson, owner of an online children's furniture store, shares the tell-tale signs of online scams she has come across . . .
keep reading
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Finding Your Market - 10 Tips To Give You Staying Power
It's tough taking new product ideas to market. No secret about that. Designer and business owner Jan Morley is testament to where talent and the right attitude coincide, sooner or later success will follow. Jan shares her tips for sticking with it as you find ways to product success . . .
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Setting Up Your eCommerce Website To Take Online Payments
Lee Samson
Setting up a website to take payments is really confusing first time around. This article by eCommerce website designer Lee Samson neatly sums up why PayPal is a great starter option, and also looks at Sagepay and WorldPay as alternatives for small business. Lee also explains the difference between online payment processors and merchant accounts, and shows how PCI compliance and SSL certification fit in . . .
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Opportunity To Feature Your Product On TV
Lisa Warner interviewed by Cally Robson
Lisa Warner, Founder of Fink Cards, has put together a pilot with Ideal World TV channel to feature mum-invented products to audiences up to 200,000 viewers. I caught up with Lisa to find out more about the pilot, how it came about,and what the deal is for mumpreneurs . . .
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Pricing Your New Product
Recorded webinar, Cally Robson
There are no hard and fast rules about pricing, but over the years, I've gathered some practical techniques and guidelines that can help you solve dilemmas around how to price your product right, so it will sell AND end up making you a profit . . .
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Creating Great Product Photos
Although getting a professional photographer to take your product shots can pay dividends, often their charges are beyond the reach of someone launching a new product on a tight budget. US graphic designer and photographer, Josh Wallace, has some handy tips for shooting your own great product photos . . .
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How To Write Articles To Promote Your Product
Publishing articles on the web can be a great way to promote your product. The idea being that a reader comes across your article posted on a relevant website, gets value from your article, clocks you as a helpful expert in that area, and follows the link back to your website. Here are a few tips to get you started... . . .
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How To Create An Email Newsletter
Recorded tips and discussion
In a recent Members mentoring session I shared some tips on setting up a great email newsletter with Suzy Middleton-Heath, a clothes designer who sells beautiful designs from her own website. For Suzy it's important to have a newsletter that is easy to manage, does justice to the look of her designs, helps sell her clothes and doesn't land in customers' junk email folders . . .
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How To Set Up Google Alerts For Your New Product
Screen demo by Cally Robson
It's useful to know when you or your new product are being talked about or reviewed on the Web. Here's a quick demo on how to set up Google Alerts to get notified when anyone mentions names and phrases you're keeping tabs on . . .
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Setting Up Facebook For Business [Part 4 of 5] Group Page
Recorded webinar with Jane Brocklebank
Setting up a group page, either an open on or closed by-invite-only one, can be a great way to start gathering a community of people interested in your product or service, even before you've launched. Professional marketer and social media expert Jane Brocklebank demos how to set up a group page on Facebook . . .
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Setting Up Facebook For Business [Part 3 of 5] Business Page
Recorded webinar with Jane Brockleban
A business page on Facebook can be like a mini website. You don't have to wait til the website for your product or service is launched for it to be useful. Professional marketer and social media expert Jane Brocklebank demos how to set up Facebook business page, after you've set up your personal profile . . .
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Setting Up Facebook For Business [Part 2 of 5] Personal Page
Recorded webinar with Jane Brocklebank
On Facebook, you need a personal profile before you can set up a business or a group page for your business. Professional marketer and social media expert Jane Brocklebank demos how to set up a personal profile page on Facebook and how you can keep it separate from your business presence . . .
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Setting Up Facebook For Business [Part 1 of 5] Overview
Recorded webinar with Jane Brocklebank
![Setting Up Facebook For Business [Part 1 of 5] Overview](http://www.shesingenious.org/members/images/281a.jpg)
Everyone has their Social Media favourites, but Facebook is fast becoming one of THE ways to build a presence for your business or new product online. Professional marketer and social media expert Jane Brocklebank talks you through an overview of the Facebook personal, business and group pages you can set up for your business . . .
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How To Promote Your Product Or Business On A Budget
Antonia Chitty interviewed by Cally Robson
You know you've got a great new product or service, but how to get it in front of everyone? That's where PR comes in. Getting good press coverage in the right media takes know-how and know-who. It can also take a big bite out of your budget. I asked small-business PR expert Antonia Chitty to share some of her insider know-how about great PR on a shoestring . . .
keep reading
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 "I have just become a Member...and I have been looking at your website and would like to congratulate you on it. The resources are fantastic and the content very useful."
Jacqui O'Connell www.thecablelabelco.co.uk
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Zandra Johnson Fairytale Children's Furniture
"You are a star!! Many, many, many thanks...you have just put to bed about 3 months worth of anxiety, plus have given me the confidence to move forward with this idea/venture, freely!!..It's true, that 'Knowledge truly sets you free'."
Donna, London
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LPC, London
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Janet Korsak coolscapes.co.uk Melksham, Wilts
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Tracey Evans
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Danielle Lelliott
"I honestly thought you to be one of the most personable, realistic, knowledgeable speakers I've heard in my six months of business-related research."
Anna Winstanley
 "... I just knew she'd be fantastic to work with, my gut instincts were spot on!"
Laura Templeton, Take Shapes
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