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home | Inventor Interviews
 

Interviews With Seasoned Inventor-Entrepreneurs

Videos and audio recordings featuring insider insights and tips from experienced inventors, product innovators and entrepreneurs. From all stages of the product development and commercialization journey.

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True Teamwork Brings Success
Mike Farr interviewed by Cally Robson
True Teamwork Brings Success Finding a trustworthy partner in business can be fraught with risks. But there are times when teamwork pays off. Mike Farr, business partner to Steve Thomas, inventor of the Topster milk pourer, talks about the teamwork needed to launch and grow a successful product . . . keep reading
When A Designer's Name Is A Girl's Best Friend
Jane Rafter interviewed by Cally Robson
When A Designer's Name Is A Girl's Best Friend For designers, most often the best strategy for protecting their work is to build their own reputation quickly. Fashion and accessories designer Jane Rafter talks about her innovative sandals, Slinks, and how building brand is as important as her patented design . . . keep reading
Going Global With A New Product
Simi Belo interviewed by Cally Robson
Going Global With A New Product The US market for hair and beauty products is 80 times bigger than the UK and Europe. Simi Belo, inventor of the Simi Weave alternative to tiresome and costly hair extensions, shares exactly how she developed her product, found manufacturers in the Far East and took it from UK launch to international distribution. . . . keep reading
How To Start Making A Living From Your Invention Straight Away
Sharon Wright interviewed by Cally Robson
How To Start Making A Living From Your Invention Straight Away It's rare to get a new product prototyped, patented and selling into the market within a couple of years. But as saleswoman-turned-inventor Sharon Wright proves, with the right help and attitude a simple invention can cut through the product development process and have orders lined up as it rolls off the production line. . . . keep reading
Pitching Your Idea On TV
Susan Bell interviewed by Cally Robson
Pitching Your Idea On TV It takes courage to go on TV with your idea. But the PR exposure, introduction to contacts, not to mention funding opportunities, can make it all worthwhile. Sue Bell talks about her experience entering a mumpreneur competition on morning TV and offers some tips to anyone else thinking of pitching their idea in public. . . . keep reading
Develop Your Idea For Consumers AND The Middle Men
Susan Bell interviewed by Cally Robson
Develop Your Idea For Consumers AND The Middle Men Don't get so "into" championing the end-user for your new product or technology that you forget to sell its benefits to potential licensors. Sue Bell explains why her patented insert to solve dispensing problems for tubes benefits both customers AND suppliers. . . . keep reading
Developing Educational Games and Resources
Sue Scott-Horne interviewed by Cally Robson
Developing Educational Games and Resources It can take longer than you think to develop printed educational resources. Sue Scott-Horne, founder of social enterprise, EGAR, shares the inspiration that has kept her motivated, and some experiences and tips valuable to anyone with a vision for producing innovative learning materials . . . keep reading
The Key To Successful Inventing
Liz Williams interviewed by Cally Robson
The Key To Successful Inventing The secret to developing a successful new technology begins with identifying a very real problem. As artist Liz Williams proves, finding the solution is the easy bit. Keeping ownership of it and protecting your own interests are the tricky parts . . . keep reading
Save Funds By Bartering Your Skills
Dee Wright interviewed by Cally Robson
Save Funds By Bartering Your Skills Before you pay cash to hire in services, stop to think about the skills you could trade in exchange for help. Ex-adverstising planner, Dee Wright has bootstrapped her way through development of her innovative Lice Assassins service by exchanging her branding and marketing expertise. . . . keep reading
What To Do When You Find Yourself In Uncharted Territory
Renee Cleary interviewed by Cally Robson (Part 2)
What To Do When You Find Yourself In Uncharted Territory So many different processes and skills are needed in developing and marketing a new product, no-one could possibly know it all. Renee Cleary, an attorney by training, now sells her own range of accessories for bluetooth headsets. Despite her background, there have been many unfamiliar areas she has had to tackle. . . . keep reading
How To Work Out The Distribution-Pricing Dilemma For Your New Product
Renee Cleary interviewed by Cally Robson (part 1)
How To Work Out The Distribution-Pricing Dilemma For Your New Product Should you start with the manufacturing price and add mark-ups? Or should you copy prices for products already for sale and work margins backward to your production cost? Renee Cleary had no idea when she set out to price her innovative BlueClip and BlueNeck bluetooth accessories. . . . keep reading
Why You Should Guard Your Invention From Concept Through To Licensed Product And Beyond
Ithiel Mogridge interviewed by Cally Robson
Why You Should Guard Your Invention From Concept Through To Licensed Product And Beyond The more potentially profitable your idea, the more people are likely to lie and try to steal it from you. So says Ithiel Mogridge, inventor of environmentally safe paint and varnish removers now selling in Homebase and Wickes. Ithiel shares valuable lessons learned. . . . keep reading
Why Failing Fast Is Essential To Good Product Innovation
Celia Gates interviewed by Cally Robson
Why Failing Fast Is Essential To Good Product Innovation It's hugely risky to try perfecting your product design in isolation. Yes you need to keep your idea secret til you've protected it, says designer Celia Gates, but you also need to learn from testing it in the market place as soon as possible. . . . keep reading
Seeing Is Believing - Have You Got A Vision For Your New Product
Tanya Ewing interviewed by Cally Robson
Seeing Is Believing - Have You Got A Vision For Your New Product Inspiration gives you the brilliant idea for a new product or service. But only your vision for it gives you the clarity and motivation needed to see it through. British Female Inventor of the Year 2008 and mum of two, Tanya Ewing talks about Ewgeco, her cost-saving utilities monitor, and how she sees its patented technology evolving in the future. . . . keep reading
So What Does It Take To Crack The US Market And Turn Over £1 Million In 4 Months
Natalie Ellis interviewed by Cally Robson
So What Does It Take To Crack The US Market And Turn Over £1 Million In 4 Months From prototyping her patented non-spill pet bowl at her own kitchen table to selling direct from her website, and from big plans for the US market to pitching for investment in the Dragon's Den, Natalie Ellis is a shining example of the courage and savvy thinking found in all inventor-entrepreneurs destined for success. . . . keep reading
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