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home |
Inventor Interviews
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Interviews With Seasoned Inventor-Entrepreneurs
Videos and audio recordings featuring insider insights and tips from experienced inventors, product innovators and entrepreneurs. From all stages of the product development and commercialization journey.
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Why Branding Is Simpler Than You Think
Most people feel completely in the dark when it comes to branding a new product. In this interview, Amaka Olateju tells how she now realizes that SHE is key to fronting her luxury, ethically sourced organic skincare products, because her beliefs ARE her brand. . . .
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3 Simple Tips For Product Success
Lisa Irlam interviewed by Cally Robson
Lisa Irlam, inventor of the Pool-Mate, gives us her top tips that have led to the lap counter for swimmers being a sell-out success. Her tips on pricing and margins, working with your customers, and being flexible in planning, are spot on for any new product . . .
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True Teamwork Brings Success
Mike Farr interviewed by Cally Robson
Finding a trustworthy partner in business can be fraught with risks. But there are times when teamwork pays off. Mike Farr, business partner to Steve Thomas, inventor of the Topster milk pourer, talks about the teamwork needed to launch and grow a successful product . . .
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When A Designer's Name Is A Girl's Best Friend
Jane Rafter interviewed by Cally Robson
For designers, most often the best strategy for protecting their work is to build their own reputation quickly. Fashion and accessories designer Jane Rafter talks about her innovative sandals, Slinks, and how building brand is as important as her patented design . . .
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Going Global With A New Product
Simi Belo interviewed by Cally Robson
The US market for hair and beauty products is 80 times bigger than the UK and Europe. Simi Belo, inventor of the Simi Weave alternative to tiresome and costly hair extensions, shares exactly how she developed her product, found manufacturers in the Far East and took it from UK launch to international distribution. . . .
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How To Start Making A Living From Your Invention Straight Away
Sharon Wright interviewed by Cally Robson
It's rare to get a new product prototyped, patented and selling into the market within a couple of years. But as saleswoman-turned-inventor Sharon Wright proves, with the right help and attitude a simple invention can cut through the product development process and have orders lined up as it rolls off the production line. . . .
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Pitching Your Idea On TV
Susan Bell interviewed by Cally Robson
It takes courage to go on TV with your idea. But the PR exposure, introduction to contacts, not to mention funding opportunities, can make it all worthwhile. Sue Bell talks about her experience entering a mumpreneur competition on morning TV and offers some tips to anyone else thinking of pitching their idea in public. . . .
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Develop Your Idea For Consumers AND The Middle Men
Susan Bell interviewed by Cally Robson
Don't get so "into" championing the end-user for your new product or technology that you forget to sell its benefits to potential licensors. Sue Bell explains why her patented insert to solve dispensing problems for tubes benefits both customers AND suppliers. . . .
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Developing Educational Games and Resources
Sue Scott-Horne interviewed by Cally Robson
It can take longer than you think to develop printed educational resources. Sue Scott-Horne, founder of social enterprise, EGAR, shares the inspiration that has kept her motivated, and some experiences and tips valuable to anyone with a vision for producing innovative learning materials . . .
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The Key To Successful Inventing
Liz Williams interviewed by Cally Robson
The secret to developing a successful new technology begins with identifying a very real problem. As artist Liz Williams proves, finding the solution is the easy bit. Keeping ownership of it and protecting your own interests are the tricky parts . . .
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Save Funds By Bartering Your Skills
Dee Wright interviewed by Cally Robson
Before you pay cash to hire in services, stop to think about the skills you could trade in exchange for help. Ex-adverstising planner, Dee Wright has bootstrapped her way through development of her innovative Lice Assassins service by exchanging her branding and marketing expertise. . . .
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What To Do When You Find Yourself In Uncharted Territory
Renee Cleary interviewed by Cally Robson (Part 2)
So many different processes and skills are needed in developing and marketing a new product, no-one could possibly know it all. Renee Cleary, an attorney by training, now sells her own range of accessories for bluetooth headsets. Despite her background, there have been many unfamiliar areas she has had to tackle. . . .
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How To Work Out The Distribution-Pricing Dilemma For Your New Product
Renee Cleary interviewed by Cally Robson (part 1)
Should you start with the manufacturing price and add mark-ups? Or should you copy prices for products already for sale and work margins backward to your production cost? Renee Cleary had no idea when she set out to price her innovative BlueClip and BlueNeck bluetooth accessories. . . .
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Why Failing Fast Is Essential To Good Product Innovation
Celia Gates interviewed by Cally Robson
It's hugely risky to try perfecting your product design in isolation. Yes you need to keep your idea secret til you've protected it, says designer Celia Gates, but you also need to learn from testing it in the market place as soon as possible. . . .
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