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February 2010
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Free Tips Archive
Every couple of weeks we email a free tip, technique, or strategy about developing and marketing new product ideas and inventions. And managing yourself through the process.
To sign up for free tips, use the sign up form on the right or watch out for the pop-up on this page first time you visit.
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Can Setting Up A Social Networking Site Help Your Product Launch?
Mel McGee interviewed by Cally Robson
Granted, for anyone already in business Social Media is clearly the most significant marketing tool since the invention of the discount coupon. But how relevant is social networking to someone developing a new product or service? I put some questions to social networking expert, Mel McGee . . .
keep reading
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Pitch Your New Product To High Street Retailers
28 December 2009
Got a killer product for the high street? This new BBC TV series, to be made under the watchful eye of retail expert Theo Paphitis of Dragon's Den, could help you make the right connections and do the deal with a major UK retailer . . .
keep reading
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Costly Website Mistakes You Can Easily Avoid
Cally Robson
Thinking about getting a website to promote your new product or service? It's easy to follow the crowd and make some mistakes that would cost you dear. Here are the commonest mistakes and how to avoid them... . . .
keep reading
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Have You Got The Makings Of An Entrepreneur?
Cally Robson 12 Nov 2009
Every innovative person has an entrepreneur hidden somewhere inside them. In celebration of Global Entrepreneurship Week, here's my checklist of the entrepreneurial traits needed to unleash the business success in a great idea . . .
keep reading
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EUWIIN Award Winners 2009
The 2009 awards and showcase of the European Women Inventors and Innovators Network celebrated women's ingenuity with entries from across Europe. The event was hosted in Helsinki in October, and fittingly the coveted prize of European Inventor of the Year was awarded to Eija Pessinen, a midwife from Finland. Read about her and the other award winners . . .
keep reading
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Wallace & Grommit Need YOU!
October 09
Aardman, the Bristol-based production company responsible for those lovable and inventive characters, Wallace & Grommit, are stepping up the hunt for more crackingly ingenious ideas to feature in a new BBC One prime time television series . . .
keep reading
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Working Mums - What To Do With Your New Idea?
Cally Robson 17 October 09
As a busy working mother myself, when website WorkingMums.com contacted be for some starter tips on what women should do with their innovative ideas for a product or business, I was more than happy to oblige . . .
keep reading
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What Does It Take To Get Investment?
Cally Robson 3 Sept 09
Rather than credit crunch gloom this summer, I've heard of more investment funds and initiatives springing up in search of the RIGHT innovative products and technologies to put money into. So what does it take to have the "right" kind of idea for investment? . . .
keep reading
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8 Good Reasons To Go For An Award This Autumn
Cally Robson 4 August 09
Summer marks a pause in the calendar for many shows and events. For designers and inventors, it's a good chance to review upcoming awards and showcases that could bring great PR and other benefits for your product or invention. . . .
keep reading
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10 Ways To Have More Self-Confidence
Do you suffer from lack of confidence? When uncertainty about oneself reigns, it's easy to feel downtrodden and hopeless. But turning the situation around is often just a case of developing . . .
keep reading
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Green Ideas Competitions
Cally Robson 16 June 2009
All things eco make for good publicity, so little wonder there's an ever increasing number of green awards and competitions popping up. Here are three of the latest, with the low-down on the deal . . .
keep reading
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What Members are saying ...
"I have just become a member...and I have been looking at your
website and would like to congratulate you on it. The resources are fantastic
and the content very useful."
Jacqui O'Connell www.thecablelabelco.co.uk
"The Shesingenious site is so easy to navigate and I'm eternally grateful that
it is so easy to login. Thank you."
Zandra
Johnson Fairytale
Children's Furniture
"You are a star!! Many, many, many thanks...you have just put to bed, about 3
months worth of anxiety, plus have given me the confidence to move forward with
this idea/venture, freely!!..It's true, that 'Knowledge truly sets you
free'."
Donna, London
"Thank you very much for the mentoring session and ... again for sharing with me
your ideas and insights! You have given me the structure that I very much needed
to finally put my dreams into a reality - 'Thunderbirds are Go'!"
LPC, London
"Just want to say - what a great resource your website and expertise
is. I've just ordered a few (more) books. It's great to receive the
newsletter and I'm looking forward to the telephone tip. We all need some
support - thank you."
Janet Korsak,www.coolscapes.co.uk Melksham,
Wilts
"She's Ingenious! is a great
resource. The articles are so handy to refer to and easy to comprehend. They
cover a wide range of topics that usually have some excellent advisory content.
I find the quick guides easy to dip into as they are very to the point and the
tips particularly useful. I often post on the forum - if I have a confidence
issue with a path I am taking its so good to air my concerns and know I will
have a sensible answer that I trust and respect..."
Tracey
Evans
"Today I really enjoyed every minute of your seminar. You are very professional
and human. You understand us and bring us the knowledge to go in the right
direction. It was a very special day for me listening to your presentation. I
would like to say a very special thank you."
Danielle Lelliott
"I honestly thought you to be one of the most personable, realistic,
knowledgeable speakers I've heard in my six months of business-related
research."
Anna Winstanley
"... I just knew she'd be fantastic to work with, my gut instincts were
spot on!"
Laura Templeton, Take Shapes read
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