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home | Free Tips Archive

Free Tips Archive

Every couple of weeks we email a free tip, technique, or strategy about developing and marketing new product ideas and inventions. And managing yourself through the process.

To sign up for free tips, use the sign up form on the right or watch out for the pop-up on this page first time you visit.

Shell Springboard Has Cash For Ideas That Counter Climate Change
Cally Robson 7 July 2010

Here's one to take note of if you have any kind of new energy-saving idea...The sixth round of the Shell Springboard competition has just opened, offering cash prizes of up to £40,000 for innovative products or services that help reduce our impact on global climate . . . keep reading

How To Set Up Google Alerts For Your New Product
Screen demo by Cally Robson

It's useful to know when you or your new product are being talked about or reviewed on the Web. Here's a quick demo on how to set up Google Alerts to get notified when anyone mentions names and phrases you're keeping tabs on . . . keep reading

Barclays "One Small Step" Competition Offers £50,000 Prizes
Cally Robson 8 April 2010

It's tough to win funding for a new business. Not because of the current economic climate, but down to the fact that at concept stage, there's a very high risk of failure. Private and government money prefer businesses that are much more advanced. Not so the Barclays "One Small Step" competition. Barclays are offering a hefty £50,000 boost to for new business ideas around the UK . . . keep reading

20 Hot Areas To Design And Invent Products For
Cally Robson

Know you'd like to invent a new product, but not sure what will sell? Here are 20 suggestions for consumer product categories that are hungry for innovative ideas . . . keep reading

TV Company Searching For Women To Rebuild The Titanic
11 Feb 2010

Twenty Twenty Television are searching for an ingenious woman to join the team on a new series - We Built The Titanic - in production for Channel 4 (UK) and National Geographic (USA). The 5-episode series will explore the challenges of rebuilding parts of the Titanic using only the resources available to Edwardians at the time. Apply now for filming from April onwards . . . keep reading

How An Online Material & Technology Marketplace Can Help You (Part 1 of 2)
Screencast tip by Cally Robson

Need inspiration for a new product? Can't find the material you need to design your product features? Got a material or techology you've invented yourself? This screencast walks you 3 ways the Inventables website can help you as a solo inventor or designer . . . keep reading

Can Setting Up A Social Networking Site Help Your Product Launch?
Mel McGee interviewed by Cally Robson

Granted, for anyone already in business Social Media is clearly the most significant marketing tool since the invention of the discount coupon. But how relevant is social networking to someone developing a new product or service? I put some questions to social networking expert, Mel McGee . . . keep reading

Pitch Your New Product To High Street Retailers
28 December 2009

Got a killer product for the high street? This new BBC TV series, to be made under the watchful eye of retail expert Theo Paphitis of Dragon's Den, could help you make the right connections and do the deal with a major UK retailer . . . keep reading

Costly Website Mistakes You Can Easily Avoid
Cally Robson

Thinking about getting a website to promote your new product or service? It's easy to follow the crowd and make some mistakes that would cost you dear. Here are the commonest mistakes and how to avoid them... . . . keep reading

Have You Got The Makings Of An Entrepreneur?
Cally Robson 12 Nov 2009
Every innovative person has an entrepreneur hidden somewhere inside them. In celebration of Global Entrepreneurship Week, here's my checklist of the entrepreneurial traits needed to unleash the business success in a great idea . . . keep reading

EUWIIN Award Winners 2009

The 2009 awards and showcase of the European Women Inventors and Innovators Network celebrated women's ingenuity with entries from across Europe. The event was hosted in Helsinki in October, and fittingly the coveted prize of European Inventor of the Year was awarded to Eija Pessinen, a midwife from Finland. Read about her and the other award winners . . . keep reading

Wallace & Grommit Need YOU!
October 09

Aardman, the Bristol-based production company responsible for those lovable and inventive characters, Wallace & Grommit, are stepping up the hunt for more crackingly ingenious ideas to feature in a new BBC One prime time television series . . . keep reading

Working Mums - What To Do With Your New Idea?
Cally Robson 17 October 09

As a busy working mother myself, when website WorkingMums.com contacted be for some starter tips on what women should do with their innovative ideas for a product or business, I was more than happy to oblige . . . keep reading

10 Things You DON'T Have To Do With Your New Idea
Cally Robson 16 Sept 09
Too much to do? Here's my list of things you can cross off YOUR list, when you're in the early development stages with your idea for a new product, invention or innovative technology. . . . keep reading

What Does It Take To Get Investment?
Cally Robson 3 Sept 09
Rather than credit crunch gloom this summer, I've heard of more investment funds and initiatives springing up in search of the RIGHT innovative products and technologies to put money into. So what does it take to have the "right" kind of idea for investment? . . . keep reading

8 Good Reasons To Go For An Award This Autumn
Cally Robson 4 August 09
Summer marks a pause in the calendar for many shows and events. For designers and inventors, it's a good chance to review upcoming awards and showcases that could bring great PR and other benefits for your product or invention. . . . keep reading

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