There's never been a better time to develop and take an innovative product or service to market.

But, do it the WRONG way, and you can easily waste thousands of ££££s and years of hard work developing and protecting an idea you won't be able to sell.

Join She's Ingenious! to get everything you need to know about developing and launching an innovative product or service to market. Especially the stuff traditional industry professionals CAN'T or WON'T tell you.

Become a Member of the She's Ingenious! supportive network of women entrepreneur-inventors and trusted experts who've notched up the mistakes, discovered what works, and know the short cuts to commercial success, especially in this age of the Internet.

Trial a risk-free Membership from just £1. Membership gets you...

• Full access to all the amazing resources and recordings inside the site to help you commercialize your new product or invention.
• A confidential 1 to 1 session with new product development and Web specialist Cally Robson.
• A private Q&A forum to ask questions any time, day or night. 
• Ongoing mentoring sessions to keep you motivated and troubleshoot your glitches.
• Special member prices and priority access to networking and events.
• ...and much more...Find out why you can't afford NOT to join.

Masterclass: The Keys To Successfully Launching A New Idea [Stepping Into Success, 8 March 2010] The Women Unlimited Stepping-Into-Success all-day conference is set to be THE event of the year for women launching new businesses. Alongside a great line-up of speakers, panel events and workshops, I'll be running a special masterclass to reveal the exact success factors for launching a new idea to market. Tickets almost sold out...so be quick to use the special She's Ingenious! discount link... . . . keep reading Online Presentation: Setting Up Facebook For Business [17 March 2010, 11am GMT] Everyone has their Social Media favourites, but Facebook is fast becoming one of THE ways to build a presence for your business or new product online. Join professional marketer and social media expert Jane Brocklebank as she demonstrates how to set up Facebook for business. Free webinar. . . . keep reading Meet-up At The British Library: Turning A Product Into A Web Business. (23 March 2010, 11am) Setting up a business on the Web isn't just about finding a web designer or web agency to build a website and taking it from there. If you want your online business to be a success, there are some fundamentals you need to grasp at the outset. About the way marketing and eCommerce on the Internet really works behind the scenes. For our March She's Ingenious! meeting, award-winning Internet business owner and online consultant Alison Rothwell reveals the essentials of setting up a business on the Internet. . . . keep reading Free Mentoring Calls for Members (Join Every 2 Weeks by Phone or Web) Need some signposting? Or a sounding board? Want to unravel a dilemma? Or do you just want to connect with other women like you? These groups calls are run regularly for Members only. Get details for the next scheduled call and sign up for call reminders here... . . . keep reading

Book Your Free Consultation For New Members Sometimes the only way to move forward with your idea is to talk it through with someone. Join today and claim your bonus one-to-one session to chat through your idea(s) with Product Development Specialist and Coach, Cally Robson. Find out if your idea is worth putting your energy into and pinpoint your immediate action points . . . keep reading The 11 Top Ingredients In A Winning New Idea Teleseminar recording by Cally Robson Everyone knows there's no exact formula for an idea that will become the next big thing. But check off these 11 key ingredients, and you've got the nearest thing to a recipe for success that will attract investors, buyers and business partners . . . keep reading The 8 First Steps To Getting A New Product Idea Or Invention Off The Ground Teleseminar recording by Cally Robson Most people spend money prototyping and protecting ownership of their new idea or innovative design before they've covered the basics. Follow these 8 simple steps and you'll save yourself a lot of time and cash. . . . keep reading

True Teamwork Brings Success Mike Farr interviewed by Cally Robson Finding a trustworthy partner in business can be fraught with risks. But there are times when teamwork pays off. Mike Farr, business partner to Steve Thomas, inventor of the Topster milk pourer, talks about the teamwork needed to launch and grow a successful product . . . keep reading When A Designer's Name Is A Girl's Best Friend Jane Rafter interviewed by Cally Robson For designers, most often the best strategy for protecting their work is to build their own reputation quickly. Fashion and accessories designer Jane Rafter talks about her innovative sandals, Slinks, and how building brand is as important as her patented design . . . keep reading Going Global With A New Product Simi Belo interviewed by Cally Robson The US market for hair and beauty products is 80 times bigger than the UK and Europe. Simi Belo, inventor of the Simi Weave alternative to tiresome and costly hair extensions, shares exactly how she developed her product, found manufacturers in the Far East and took it from UK launch to international distribution. . . . keep reading How To Start Making A Living From Your Invention Straight Away Sharon Wright interviewed by Cally Robson It's rare to get a new product prototyped, patented and selling into the market within a couple of years. But as saleswoman-turned-inventor Sharon Wright proves, with the right help and attitude a simple invention can cut through the product development process and have orders lined up as it rolls off the production line. . . . keep reading

3 Tips On Commissioning A New Product Design Morag Hutcheon has been design products for industry and individual inventors since 1985. She's an award-winning product designer and entrepreneur in her own right. Here are her top 3 tips to help anyone thinking of getting a new product designed . . . keep reading Using Twitter To Launch A New Product Or Business Julia DeBattista interviewed by Cally Robson 6 months ago Julia DeBattista didn't know a Tweet from a twizzlestick. Social Media and the Web was a mystery to her. She's since launched her niche travel website on the back of Twitter, and now promotes new businesses and campaigns for others, too. Get Julia's tips for beginners and find out why you should give Twitter a twhirl, even if your product or business is pre-launch . . . keep reading 7 Reasons To Go With A UK Manufacturer Dave Jones interviewed by Cally Robson Common belief is that developing and manufacturing a plastic product in the Far East is cheaper. In this interview, Dave Jones, who has been in the UK plastics business all his working life, gives some compelling reasons to at least get a quote before going overseas . . . keep reading Using Eco-Friendly Packaging to Sell Your Product Laurel Miller The way your new product is packaged and presented speaks volumes. It makes the difference between a brilliant new idea that sells well, or one that flops even before it hits the shelves. Eco-packaging and design expert, Laurel Miller, shared some packaging hints and tips at a recent She's Ingenious! meeting . . . keep reading Tools To Protect Your Idea - The Basic Types of IP Margaret Briffa interviewed by Cally Robson The Intellectual Property in a new idea is the seed of its long-term success. As you develop your idea, there may be more than one aspect to protect. Margaret Briffa, expert IP lawyer, gives a great summary of the tools available to protect your IP - patents, copyright, design right, registered designs, trademarks, and know-how and confidential information. . . . keep reading Can You Say Your Idea Is Truly Original? (Tip 2 of 5) Mark Sheahan interviewed by Cally Robson A whopping 98% of new ideas and inventions aren't original. That's the guestimate of British Library Inventor in Residence, Mark Sheahan, who says that most people fail to do the proper checks to establish the uniqueness of their ideas. In this video tip, Mark makes some simple suggestions. . . . keep reading Is Your New Idea Really YOU? Rasheed Ogunlaru interviewed by Cally Robson It's only natural. We tend to think a new product or business idea is going to be successful based on whether it's a "good one" or not. But, as top Life Coach and inspirational business speaker Rasheed Ogunlaru explains, to be successful, the most important ingredient is YOU. . . . keep reading